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The Cognac House, Martell is introducing an elevated home experience with House of Martell Entertainment, “HOME by Martell”, a unique worldwide initiative that redefines the codes of hospitality and explores new rituals and experiences, at HOME.
HOME by Martell house parties has recently been hosted by Grammy-nominated singer Jhené Aiko and hip hop artists, Wale and Quavo in Los Angeles, Washington DC, Chicago, Detroit, Lagos, and Kuala Lumpur.
On 14th December 2019, the event arrives in Ghana and will be hosted by the multiple award-winning Ghanaian Rapper and songwriter M.anifest at the French Ambassador’s residence, in Accra.
“True to its spirit of curiosity, the House of Martell is always exploring new ways to elevate experiences driven by an innovative cuisine, a unique cognac and vibrant music. We are excited to introduce the HOME by Martell initiative in Ghana to showcase new perspectives on the art of hosting and on the Martell lifestyle, and inspire guests to host their own Martell dinners and parties at their homes.” shares John Derrick Aniaba, Brand Manager at Pernod Ricard Ghana.
The HOME by Martell event will take place in two phases: the first phase will be an exclusive culinary experience catered by Midunu and hosted by the Martell Brand Ambassador, Joseph Baffour-Diawuoh. This will be followed by a high-energy party with several exceptional surprises to curate a truly unique experience.
Martell, the oldest of the great Cognac houses, was founded by Jean Martell in 1715 at the height of French art de vivre, when gastronomy, taste and craftsmanship were celebrated and enjoyed with style. These became the three pillars of the House of Martell and remain intrinsic to the Martell vision today. For three centuries, Martell has produced, exported and marketed cognacs including Martell VSOP Aged in Red Barrels, Martell VS Single Distillery, Martell XO, Martell Cordon Bleu and other ultra-prestige reflections of the house which are recognized worldwide for their outstanding quality and finesse, obtained through double distillation of exclusively clear wines and ageing in fine-grained French Oak casks.